The fusion of materials in our models is distinctive. Wood is very attractive, but many wooden glasses are rather clunky, which we really didn’t like. Instead of making glasses totally out of wood, we have created what we call hybrid sunglasses, using acetate or polycarbonate, i.e. a plastic, and then a cotton fibre mix. This special combination gives us great freedom in terms of design. It allows patterns and intricate shapes, for example, whereas wood has limitations in that respect.
Why the name “Take a Shot”?
“Take a Shot” captures our decision to just go for it. When we started out, we weren’t sure whether establishing our own company would work or not. But we took the risk and it inspired our brand name. The same attitude applies to everything we do, both in our business and in our personal lives. We love to be on the move, travelling and meeting new people. And wherever possible, we combine our business trips with other fun activities.