TAS - Take a Shot

A lot of people have great ideas, but it takes courage to make them reality. Hannes and Matze, who have made Saxony their home, were definitely brave when they suddenly decided to set up a company at the start of 2012. It started with a small sunglasses collection for sport, as reflected in the logo, which depicts a mountain and wave to represent snowboarding and surfing. In the space of just a few years, the brand has evolved into a popular urban street style label. The two entrepreneurs now sell their glasses in more than 40 shops across Germany, as well as in France, Spain and South Korea. But what’s the story behind “Take a Shot” and what makes these sunglasses different? We talked to the two founders to find out more.

The fusion of materials in our models is distinctive. Wood is very attractive, but many wooden glasses are rather clunky, which we really didn’t like. Instead of making glasses totally out of wood, we have created what we call hybrid sunglasses, using acetate or polycarbonate, i.e. a plastic, and then a cotton fibre mix. This special combination gives us great freedom in terms of design. It allows patterns and intricate shapes, for example, whereas wood has limitations in that respect.

Why the name “Take a Shot”?

“Take a Shot” captures our decision to just go for it. When we started out, we weren’t sure whether establishing our own company would work or not. But we took the risk and it inspired our brand name. The same attitude applies to everything we do, both in our business and in our personal lives. We love to be on the move, travelling and meeting new people. And wherever possible, we combine our business trips with other fun activities.