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Saxons are doers. Warm, can-do, hospitable. They love their dialect, are proud of their state, but are also humble. We tell their stories, giving them a stage on which they and their homeland play the lead role. Honest, authentic, simply Saxon.

We are thinkers, inventors, tinkerers and pragmatists - but most of all we are doers.

Daily newspapers, porcelain, homeopathy, mechanical looms, filter paper, tea bags, CFC-free refrigerators, even coasters and bras – these were all invented and made in Saxony. And companies in Saxony continue to write success stories to this day.

Why is that so? Because the Free State of Saxony has always offered optimal conditions for founders and entrepreneurs, small and medium-sized businesses and market leaders, always relying on the creativity, determination and courage of the Saxons.

„The Saxons owe what they are not to their sociability, but to their energy.”
Theodor Fontane (1819–1898)
German writer, journalist and reviewer
Consumer Goods500+ companies, associations and institutions are ‘Simply Saxony’ brand ambassadors. Become a partner
At the movies and on TVSince 2014 the campaign has generated 359+ million contacts on TV and around 1.6 million at cinemas. Become a partner
Out-of-HomeDigital and analogue outdoor advertising has generated around 1 billion contacts since 2014. become a partner
Print MediaThe 27 publications published to date have a total circulation of over 26.5 million copies. Read publications online
Facebook and Instagram‘So geht sächsisch.’ has over 164,000 fans on Facebook, and about 36,000 followers on Instagram. "So geht Sächsisch." (Simply Saxony) on Facebook
YouTubeThe clips of ‘So gehts sächsisch.’ have been viewed more than 4 million times on YouTube so far. ‘So geht Sächsisch.’ (Simply Saxony) on YouTube
YouTube

Our beat. Our sound. Our country.

Movies for an audience of millions

Since its launch in 2014, ‘Simply Saxony.’ has regularly advertised in various formats on television and at cinemas. The 90-second cinema spots have reached at least 1.6 million people so far. And at least 359 million contacts have been generated on television (ARD, ZDF, SAT1, ProSieben, Kabel 1, RTL, Tele 5, VOX and Sky, n-tv, N24, DW, CNN and BBC).

Seen billions of times

TXL, DUS, MUC - airports are hubs for passengers from all over the world. Above all, they are places where you can attract the attention of holidaymakers and business travellers. In other words, ideal for destination advertising. At Berlin-Tegel, Düsseldorf and Munich airports, it’s impossible not to notice ‘Simply Saxony.’ We even had a special plane bearing the advertising slogan ‘Heavenly Holidays’ for a whole year

Through numerous other classic media flights throughout Germany, contacts since the campaign's launch in 2014 have totalled more than one billion.

‘Simply Saxony.’ makes an impact

Saxony is a major centre of business, a popular travel destination, and home to many dedicated people. ‘Simply Saxony.’ pools their efforts and makes them visible to show the world a positive, authentic image of Saxony. And it has done so successfully, with one in four German citizens and almost 90 percent of Saxons are now familiar with the campaign – as found by a representative survey conducted by the YouGov polling institute in 2019.*

Equally strong: ‘Simply Saxony.’ ranks second in the most recognised German state slogans. But the Saxon umbrella brand is not just well-known; it’s popular too, with six out of ten German citizens considering it suitable and supporting the campaign.

* n total = 4,849, n SN = 519, survey period 11-20/10/2019