Dresden instead of Munich: Optician Claudia Riedel has decided on a future in Saxony.
An optician with entrepreneurial spirit
Riedel moved from Munich to Dresden, found suitable retail premises, took out a loan and got started. The 43-year-old says: “Thinking about it today, it was a real adventure. I only knew a handful of people in Dresden.” But her idea took hold and the shop gained in popularity. Riedel’s business, “Schaulust” (“Curiosity”), has grown into a well-known brand since it was established in 2001. She now employs six permanent members of staff and a trainee. Schaulust’s philosophy is simple: “We want our customers to enjoy their glasses. Eyewear should emphasise the wearer’s individual style and personality, and meet their very specific needs.” To ensure the products do that, Schaulust works with small manufacturers sought out by Riedel and her team at European trade shows.
In her 13 years in business, Claudia Riedel has also learnt to cope with the lean times. “It’s all part of being an entrepreneur,” she says. She experimented with a second store and a special shop for sunglasses, but gave them up in 2010 after three tough years. “I switched my focus back to the main store, and developed and expanded it instead.” With successful results: in 2009, Claudia Riedel received the Free State of Saxony’s business founder award for her innovative business concept. In his presentation speech, the president of Saxony’s Chamber of Trade attested to Riedel’s achievements, saying she truly exemplified Saxon craftsmanship. Claudia Riedel says: “I’ve made a real home for myself in Dresden. I love the people, my job, the city and the surrounding area. Coming back to Saxony all those years ago was definitely the right decision.”
pictures: (c) robertmichaelphotography