Spacer fabric is a textile material, which means it can be washed at 40°C. It adapts to the shape of the shoe. We also stitch certain shapes into the fabric – this automatically gives the wearer of the soles a gentle foot massage as they walk. It’s a well-known fact that massages help blood circulation, and this makes your feet warmer.
A campaign on the crowdfunding site Kickstarter got the insole up and running for your company. How did that come about?
Via a trade show contact. We were asked about our product and made aware of the possibility of a crowdfunding campaign. It was a tremendous risk for us because we had no way of knowing whether the effort would be worth it. In fact, at the end of the campaign we had exceeded our target. This was mostly due to supporters from abroad, such as France and Italy, and also Japan and Canada. The Minister-President of Saxony, Michael Kretschmer, also found out about us through our crowdfunding campaign. He liked our product and what we stood for so much that he’s coming to visit us soon to pick up his soles in person. All this has encouraged us to repeat the exercise and we will be launching the next crowdfunding campaign in October.
How important are Saxony and the wider region for your company
For the AirSole, we have established a cooperation chain entirely within the region. The research institute in Greiz, which manufactures and supplies the spacer fabric especially for us, and all the other companies involved in the production process come from here. That would probably be impossible without the long tradition of textile manufacturing in Saxony.
Click here for the Kickstarter project.
All photos © Mirko Mühlisch