The development of the business since the company was founded five years ago attests to how much demand there already is for their products. “Sales figures have climbed year after year, and our clientele has grown as well,” Berbig explains. “The main factor is definitely rising awareness of our brand rather than the general boom in the bike industry, since the boom is taking place more in the low and mid-range price segments. Our products are high-priced ones.”
So how exactly does a “super-spoke” work? “Compared to a steel spoke, our fiber spoke doesn’t transmit vibrations. It absorbs them right where they arise,” Berbig explains. This significantly improves ground contact and makes for more direct transfer of force, which ultimately translates to less work for the rider.
PI ROPE gets its name from the Greek letter pi and the word “rope,” another way the founders are expressing their interests.