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Diamant bikes


Diamant - Bewegt seit 1885

“We live and breathe mobility.”

The Diamant brand of bikes is inseparably associated with Saxony and its people. They are supposed to last a lifetime. And indeed, they are often handed down from one generation to the next. If you keep an eye out when walking through the villages and cities of Saxony, you’ll see them at the side of the road, in courtyards, and at bike racks in front of colleges and businesses: beautiful, often curved bikes, obviously loved by their owners. Trusty companions from bygone days and brand-new bikes from a brand that keeps people moving – even as it stays on the move itself.

Ein Unternehmen mit Geschichte

Falling down, getting back up, and getting back in the saddle – the story of the Diamant bike brand is dotted with highs and lows. It is a story from Saxony, a story of encouragement and one that shows one thing above all: It is worthwhile to never give up. .

The year was 1885, and Friedrich Nevoigt was chagrined to have just lost his job at a sock machine factory. But Nevoigt, 25, didn’t let the setback keep him down. He simply founded a company of his own in Reichenbrand, in Saxony, and made his own knitting machines. At the same time, bikes were becoming more and more fashionable. Nevoigt was thrilled and fascinated. Outside his day-to-day business, he started experimenting, and soon learned that steel was perfect for building sturdy bicycle frames.

Foto: Diamantrad
Factory in 1910 Foto: Diamantrad

Nevoigt and his older brother teamed up to form one of Germany’s first bike producers. That marked the start of an exciting period. The young inventors applied for patents, developed a candle-operated bike lamp, and launched the roller chain – still a part of almost every bike today – on the market. They were successful, but even so, they were unable to keep their business in the end.

The company was on the verge of bankruptcy when Opel acquired the production operations. Still, times stayed tough. Diamant had repeated brushes with total collapse, but it also had strokes of luck, surviving the carpet bombings of the second world war and the forced collectivization of the East German era.

Der Neustart

The relaunch after German reunification was bumpy at first, too. In 1992, Diamant launched Germany’s second e-bike on the market, having just missed out on being first. Their model was attractive, with a striking 1990s design featuring a pink and turquoise pattern and what was at the time a phenomenal range of 26 kilometers. But the bicycle market was in crisis, and the new Swiss parent company, Villinger, pulled out in 2002.

The first e-bike from Diamant: «Cityblitz»

The fact that Diamant is now once again one of Germany’s most successful bike producers is thanks to TREK, a family company. John Burke follows in Friedrich Nevoigt’s footsteps as a passionate bike aficionado at the helm.

Instead of shifting production to Eastern Europe for cost reasons, Burke has personally made sure Diamant stays true to Saxony. The company still ships new Diamant bikes, in designs ranging from elegant to sporty, to destinations all over Germany, Austria, and Switzerland from its base in the quiet town of Hartmannsdorf. The location’s 700 employees turn out 1,500 to 2,000 bikes for TREK’s various brands every day.

Brand Manager Thomas Eichentopf Foto: Diamantrad

“There’s actually nothing we haven’t made,” brand manager Thomas Eichentopf says with a smile. Cargo bikes, tandems, racing bikes, and even artistic bikes have been part of Diamant’s range at some point. Over half of its bikes are equipped with an electric motor these days.

And each year, the team in Hartmannsdorf produces a special collector’s item. In 2022, for example, it was the Diamant 137, a gravel bike to bridge the gap between everyday use and recreation. In partnership with Marcel Clementi, the brand ambassador for the Diamant 137, Diamant put out a yoga guide for cyclists.

Marcel Clementi in Innsbruck Foto: Diamantrad
Marcel Clementi with the Diamant 137 in the forest Foto: Diamantrad

“After all, biking is definitely a form of exercise, but that’s not all. It’s also about relaxation and listening to your body,” Eichentopf notes. “A ride through the green forests of the Ore Mountains is the perfect way to get all of that!” he says with a smile.

Diamant bikes

The Diamant brand of bikes is inextricably linked with Saxony and its people.