The Home of Christmas – “Simply Saxony” in London
Saxony is a partner of Winter Wonderland 2013 – the traditional German Christmas market in London’s Hyde Park. As part of the “Simply Saxony” campaign, the Free State of Saxony is the exclusive partner of the Magical Ice Kingdom, this year’s main attraction in the Winter Wonderland.
The Magical Ice Kingdom is a spectacular frosty landscape created from over 200 tonnes of ice and snow. From 23rd November 2013 to 5th January 2014, visitors can stroll through the enchanting icy scenery and admire the ice sculptures up close, one of which is a huge Schwibbogen candle arch. This distinctive traditional symbol of Christmas in Saxony has adorned the windows of homes throughout the region during the festive season since 1740.
Under the slogan “The Home of Christmas”, the State of Saxony is promoting itself to Londoners as an exceptional place to visit, especially during the run-up to Christmas. Saxony’s most beautiful Christmas markets are only a two-hour flight from London.
To accompany the attraction in the Winter Wonderland, buses on routes around Hyde Park will feature the “Simply Saxony” slogan, promoting Saxony as a travel destination.