WHAT IS HEIMAT?
There is no real English equivalent of the word “Heimat”. It is perhaps best rendered as “homeland” and can be embodied by a place, a person, a smell or a memory. Everyone associates something different with Heimat. It is the little things which often evoke that feeling of “home”, like the morning air in the forest, the calming view across a lake or the aroma of cake fresh from the oven. Ultimately, it’s about a sense of happiness and comfort. We also want people who have had to leave their own home and are starting a new life in Saxony to feel that way about the region.