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The Campaign

SAXONY – MORE THAN JUST A DIALECT.
The people of Saxony have a distinctive accent, but more importantly also a distinctive attitude to life. For centuries, we have been noted for our pragmatism and quiet determination to get things done, to come up with new ideas and continually grow and evolve.

We want to show everyone – in Germany and beyond – our attitude to life, how we make things happen and what sets us apart. We want to present the rich diversity of our region, in industry and science, art and culture, countryside and hospitality.